We all have a couple of grooming clients we will remember forever. Some clients are reminisced with fondness, others not quite so affectionately. Casey falls somewhere in the middle. She was an adorable, well-behaved Golden Retriever who inspired my love of the breed. Casey would rest her head on my shoulder during grooming and just loved to give kisses.
They say that an entrepreneur is someone who solves problems for profit. As pet groomers, the main problem we solve is dirty pets. However, we all do that. How can we differentiate ourselves from the other groomers in our area? Solve another problem.
We can do this by educating our clients on important topics that concern the well being of their pets. One such topic is how diet impacts a pet’s health.
They Are What They Eat Read More
Insurance payments can represent a significant amount of our monthly business expenses. While the goal of any business owner is to keep expenses in check, this is one category that you want to be careful with when trying to save money. I have to groom five dogs monthly to cover my insurance payment so I want to make sure my coverage is adequate.
The Importance of Insurance Read More
As groomers, we all have a favorite breed: the one we look forward to when we see them on the schedule. For me, it is not a specific breed but an age group. I just love the seniors. There is something about the white on the face and the gentleness of their eyes that just melts my heart.
Grooming Elderly Pets Read More
In the second pet first aid class I taught, someone suggested we bring a live dog. With that thought, Ricky, my golden retriever, joined the crew. Ricky loved coming with us to workshops and tradeshows. In fact, he would walk the trade show floor liked he owned it. Ricky knew everyone loved him and was usually greeted by his human friends well before I was even acknowledged.
Do you know how large, multimillion–dollar companies grow their businesses? They focus on client retention. And while these companies may have huge budgets, the premise is very simple. Keep in contact with your current clients. Earn loyalty.
Keeping in Touch with your Clients Read More
I have a riddle for you. What can go from minor to major in a blink of an eye? The answer is… eye injuries. It is why you should take a good look at a dog’s eyes during the check-in process. Check for excessive blinking, squinting, discharge, blood, cloudiness, bulging eyes, rubbing, or redness, all of which could indicate a pre-existing condition that may be aggravated during grooming. Bring any concerns to the owner’s attention beforehand.
A couple of years back, I was finishing up Charlie Bear, a rather large, thick-coated, well-behaved
Get Your Business Name Out There
If I could only do one form of marketing, it would be live events. I love them! The social butterfly in me is indulged. I meet people and chitchat all day long.
I am the proud owner of a new grooming van. It was as much as a surprise for me as it was for my friends and clients as I planned on retiring from grooming soon. In anticipation of retirement, I did not replace most of my clients that passed away or moved. It was a pretty sweet schedule, as I did not have a lot of expenses that necessitated a full roster.
