Dog trainers are always on the look–out for dog groomers they can recommend to clients. Groomers are part of a necessary professional care team for many dog owners and fill a need that a dog trainer cannot.
Working with a dog trainer is usually a temporary part of an owner’s life, while working with a groomer is a relationship that can extend life–long.
How To Get Dog Trainers To Recommend Your Salon Read More
The pet industry significantly outpaced the US market over the past 5 years. Grooming and boarding
Creating Your (Free!) Integrated Digital Marketing Engine Read More
Private labeling is much more than providing products and services with your logo and contact information on them. Private labeling has everything to do with branding.
Branding is simply the perception of how clients view your business. How your business is seen is what attracts the type of clients you currently have.
Making Private Labeling Work For You Read More
“Dear Michell, I own a busy upscale salon in Canada. I have been grooming for more years than I care to admit. I am a Certified Master Groomer and I don’t really take new customers anymore, but my employees do. We often get ridiculous special requests from clients. I tend to be intolerant of these requests. However, my employees are still building clientele and need to be open to offering special services. Any suggestions on how to deal with special requests?” — Alex H.
Catering To Your Clients Read More
I remember the days of appointment books and post–it notes. When I first started out in grooming I kept records of my business in a simple book and scheduled my customers on a rotary phone. My schedule was easy to read, it was portable, and I could scratch out cancellations and write down new appointments. I used it multiple times a day.
The Evolution Of Technology In Cat Grooming Salons Read More
Thus far we have learned some key points relevant to property inspection, zoning ordinances and pertinent questions to ask a potential landlord regarding the property and lease. To narrow your choice further, negotiation must take place with the prospective landlord. Understanding the lease document itself is arguably one of the most important aspects of selecting a rental location.
The New Grooming Salon Part II: Understanding And Negotiating The Commercial Lease Read More
The paradigm of “customers” and the level of contribution they make to our business is ever changing. Any entrepreneur committed to long-term success has all but erased any trace of the concept that customers are a necessary evil: people who bother us with their problems, individuals that we have to “deal with.”
Scaling the Customer Loyalty Ladder… Rung by Rung Read More
Monrovia, CA — The recently-concluded Atlanta Pet Fair & Conference—the Southeast’s largest trade show, conference and
Atlanta Pet Fair & Conference Sees Continued Growth Read More
The creation of a new grooming salon is a multifaceted endeavor that requires extensive research, thought and time. A high functioning floor plan design in the right location with a scrupulously executed lease and well thought out equipment choices will bring years of gratification in your career choice.
The New Grooming Salon Part One: Choosing A Location Read More
I asked her where she got the magnet from and was told she took it off the side of my mobile grooming van quite some time ago. She didn’t have a dog at the time as she was in school, but always knew she would have a dog one day.
And now her dog was getting his first groom.
Marketing With Magnets Read More
It happened again. Every time it happens, I think, “I will never see one as bad as this again.” Then I do. The time goes by, and it happens again. Over the many years I have visited other grooming salons, daycare centers, and retail pet shops, I am often taken aback at that first impression…
7 Seconds to Success Read More
February is designated “Pet Dental Health Care Month.” Over the last decade, the quality of dental care for maximizing oral health in pets has evolved and rivals professional dental care for people with equipment, technique, and advanced oral procedures.
The Benefits of Promoting Dental Care in the Grooming Salon Read More