Live Events
Get Your Business Name Out There
If I could only do one form of marketing, it would be live events. I love them! The social butterfly in me is indulged. I meet people and chitchat all day long.
Business
Leave Them Long
Ask the Grooming Tutor
“Hi Michell. I am struggling to get my clients to let me groom their dogs in a longer style. They all want them shaved. I am mostly speaking of Doodles, Havanese, Shih-Tzus, Poodles, and mix breeds. No one wants to pay for de-matting. They don’t bring them often enough. I am bored with my work.
Anatomy of an Ad
I am the proud owner of a new grooming van. It was as much as a surprise for me as it was for my friends and clients as I planned on retiring from grooming soon. In anticipation of retirement, I did not replace most of my clients that passed away or moved. It was a pretty sweet schedule, as I did not have a lot of expenses that necessitated a full roster.
The Dark Cloud Hanging Over Your Salon
As if you don’t have enough headaches in keeping a successful salon going, there is a dark cloud hanging over your head. That cloud makes clients’ dogs disappear. That’s because some of your clients’ dogs aren’t growing hair anymore; they aren’t breathing, either.
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Easy Ways to Cash In
The Art of Retailing
If you have been grooming for any length of time, you know how physically demanding it can be. Sometimes, by the end of the day, you are ready to drop. Don’t you wish you had a way to increase your income without all that back-breaking work?
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What’s Your Brand
All groomers have something in common other than a passion for pets – they are professionals who provide a necessary service for people and pets for a fee. Grooming and pet services are a growing need and in high demand. Establishing good business practices and keeping a loyal and stable clientele is the hallmark of every good groomer and every good grooming business.
Setting Up a Business
It is no secret that I am moving in a parallel direction to grooming. Several times a week, I would pass by and notice an office for rent, which overlooked a golf course. I could hear it call my name. I am not sure what took so long (maybe fear), but on New Year’s Eve 2012, I made the decision to follow my dream and open up a Reiki Wellness and Educational Center for both people and animals.
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Grooming Your Career for Success with Technology
Technology can open up a whole new world in three distinct ways:
1. Customer Perception
How your customer feels before, during, and after the groom.
Check in. Can you quickly check in a client and have all notes and histories ready and up to date? Sorting through paper index cards can be slow and hard to keep track.
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Client Communication
Although your official job title may be “Professional Pet Stylist,” it’s a safe bet that many of your clients also expect you to be a mind reader. Whether you have been grooming for only a few months or for 30-plus years, lots of pet owners think that you should automatically know exactly how they want their precious pet groomed.
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Grooming Software
Don’t be Terrified of Technology
To boldly go where no one had gone before! That was the mission of the Starship Enterprise. It’s kind of the same situation for groomers who have never used business software.
Getting Organized
My life as a groomer is controlled insanity. Trying to service clients, balance family, and get time for myself often leaves me pulling chunks of hair out and mumbling in a corner. To add insult to injury, the more hectic life gets, the more keeping organized and tidy takes a backseat.
Adding Training Services to Your Grooming Menu
Adding training services specifically for the grooming experience is an extremely easy and profitable addition to grooming salons. Simple training services offer benefits for the dogs, their owners, and the grooming staff. Dog trainers and veterinarians are consistently looking to refer clients to salons that are able to offer dogs the benefit of a low-stress experience. Becoming such a salon is easier than it sounds.
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