Live Events
Get Your Business Name Out There
If I could only do one form of marketing, it would be live events. I love them! The social butterfly in me is indulged. I meet people and chitchat all day long.
business
What’s Your Brand
All groomers have something in common other than a passion for pets – they are professionals who provide a necessary service for people and pets for a fee. Grooming and pet services are a growing need and in high demand. Establishing good business practices and keeping a loyal and stable clientele is the hallmark of every good groomer and every good grooming business.
Setting Up a Business
It is no secret that I am moving in a parallel direction to grooming. Several times a week, I would pass by and notice an office for rent, which overlooked a golf course. I could hear it call my name. I am not sure what took so long (maybe fear), but on New Year’s Eve 2012, I made the decision to follow my dream and open up a Reiki Wellness and Educational Center for both people and animals.
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Client Surveys
I was sitting at a client’s kitchen table after I finished grooming Misty. I was talking to Mrs. about something funny Misty did when Mr. handed me the customer survey I had given him when I first arrived. He told me that the reason they followed me from the shop I worked at was because I had the best customer service they had ever received from a groomer.
The Measure of Success
What is success? What does it really mean….to you? To some, it may mean financial independence; you can buy whatever you want and not bother with the price tag. It may mean being able to pay the bills as they come in. Everything has a price, and success is no different.
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Compassion and Technology
A Business is Born
Like most people who enter the pet care industry, Rachel Stalcoskie has had a lifelong love affair with animals. She began her career working with them when she was just fifteen years old. She got involved with zoos, dog kennels, and veterinary hospitals.
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Brush Up On Your Retailing Skills
Have you ever wished that you had a magic wand that you could wave and instantly remove the mats and tangles from the coats of the pets that you groom? If you are like most groomers; it’s probably an everyday wish.
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Call Me!
As a small business, you’re always on the eternal quest for the next golden stash of new clients, and with it, the reputation of being the best groomer far and wide. In a service based industry such as ours, image and reputation can be the difference between a full client book and moping around listening to crickets chirping.
Engaging the Pet Peeps
One of the things I do in the wee morning hours, when sleep is unattainable, is I cruise through the webpages and Facebook pages of pet-related businesses for ideas. Although I typically start my adventure looking for inspiration, I often end up writing an article about it instead!
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Buying Existing vs. Building Your Own Business
I have been asked a lot of times, is it better to buy a grooming shop or build your own? This is the question that many groomers are faced with. The answer is more complicated than you think. As an owner of a very busy salon, we had our share of groomers come and go and each of them say the same thing as they are headed out the door, “I can do better.”
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Tweak Your Business to Attract Cats
Most groomers have horror stories about the one dog that was as nasty as a wolverine and have the scars to prove it, but what about the other 99 dogs that we rarely talk about? It’s true; people are more apt to talk about the vicious dog without mentioning anything about the other 99 that were cooperative and down right easy to groom.
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Safe Handling
I love being a pet stylist. It’s difficult for me to comprehend doing anything else, but sometimes I just can’t bring myself to tell some people what I do. First, you have to say it twice, like they didn’t hear you the first time. “You’re a what?” they ask with a deer-in-the-headlights look on their face.