Last week, I attended a marketing and small business development seminar hosted by the local Chamber of Commerce. I am so used to participating in or teaching marketing and business strategy for pet-related businesses specifically, so I was curious to hear another perspective.
Marketing with Heart on Facebook Read More
Do you know how large, multimillion–dollar companies grow their businesses? They focus on client retention. And while these companies may have huge budgets, the premise is very simple. Keep in contact with your current clients. Earn loyalty.
Keeping in Touch with your Clients Read More
As business owners in the age of social media, you have probably been cautioned against paying for “likes” on Facebook, as this often results in your Page garnering likes from bogus accounts that will ultimately dilute your post reach.
Reaching More Customers with Facebook Ads Read More
I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”
What is Effective Marketing? Read More
One of the things I do in the wee morning hours, when sleep is unattainable, is I cruise through the webpages and Facebook pages of pet-related businesses for ideas. Although I typically start my adventure looking for inspiration, I often end up writing an article about it instead!
Engaging the Pet Peeps Read More
In this day and age of technology, if you don’t have a website you are missing several opportunities for cultivating prospective customers. According to a 2012 survey by Yelp, over 85% of consumers use the internet to look for local businesses. If you do not have a strong presence online, you are potentially missing 85% of business leads.
Building Your Grooming Website In One Day Read More
The grooming industry is filled with kind, patient, generous people. Todd Shelly knows this better than most. He has been involved in the grooming industry much of his life. Shelly, however, recently became discouraged when he found that a handful of strident, negative voices on Internet grooming sites were drowning out what he knew was the real spirit of our industry.
Groomers Uplifting Groomers Read More
There is no doubt in anyone’s mind that social media has carved out a place in our modern day lives. It keeps us in touch with our friends, family, our businesses, and the industry. Facebook, Twitter, and other social media sites (including message boards) have become extremely useful tools in the grooming industry with pages devoted to grooming critiques,