Creating Your (Free!) Integrated Digital Marketing Engine
The pet industry significantly outpaced the US market over the past 5 years. Grooming and boarding […]
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marketing
Marketing With Magnets
I asked her where she got the magnet from and was told she took it off the side of my mobile grooming van quite some time ago. She didn’t have a dog at the time as she was in school, but always knew she would have a dog one day.
And now her dog was getting his first groom.
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Marketing with Heart on Facebook
Last week, I attended a marketing and small business development seminar hosted by the local Chamber of Commerce. I am so used to participating in or teaching marketing and business strategy for pet-related businesses specifically, so I was curious to hear another perspective.
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What’s Your Brand
All groomers have something in common other than a passion for pets – they are professionals who provide a necessary service for people and pets for a fee. Grooming and pet services are a growing need and in high demand. Establishing good business practices and keeping a loyal and stable clientele is the hallmark of every good groomer and every good grooming business.
What is Effective Marketing?
I was driving somewhere with my kids who, at the time, were five, four, and two years old. They were playing a game in the back seat identifying other vehicles on the road. My four year–old very excitably pointed out the soda truck. My five year–old promptly corrected her. “That’s not a soda truck, that’s a Coke truck.”
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How to Retain More Clients with an Email Marketing Campaign
It takes more than great service to retain clients in today’s competitive pet grooming industry. More than ever, it’s important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitor’s.
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Don’t Be Just a Face in the Crowd
McDonald’s has its golden arches, Burger King is famous for charbroiled burgers, Cracker Barrel is synonymous with country cooking. Well, you get the idea. So what are you “famous” for? What draws people to your salon? If you can’t answer that question, there’s a BIG problem.
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Building Your Grooming Website In One Day
In this day and age of technology, if you don’t have a website you are missing several opportunities for cultivating prospective customers. According to a 2012 survey by Yelp, over 85% of consumers use the internet to look for local businesses. If you do not have a strong presence online, you are potentially missing 85% of business leads.
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Low Cost and No Cost Advertising Ideas
Whether you are just opening your business, or you are trying to increase your client base — you have to find ways to get people through your doors, and advertising is an effective way to contact prospective customers. Advertising doesn’t have to be expensive. Many entrepreneurs view their advertising dollars as a wise investment that pays off in a big way.
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